It’s painfully easy to look at what others are doing and compare. You even see brands come out of nowhere and suddenly everyone is talking about them. We’re likely to think that they must definitely have a PR firm, investors, connections or heck, a magic genie in a lamp. How do they do it?!
Can I tell you something? 90% of the time, it isn’t a PR firm, or investors, or connections OR a magic genie that builds major buzz for a young indie brand. It’s the founder(s) that do so. If they can do it, so can you and without needing to drop massive amounts of money in the process.
In this month’s Master Class we get a deep inside look into how you can get amazing PR coverage for your indie beauty brand without a PR firm. We’ve sat down with the wonderful Karen Young, founder of Oui Shave. Oui Shave has been covered by top publications like Refinery29, Vogue, Harper’s Bazaar, Well & Good NYC, Real Simple, New Beauty Magazine, Lucky Magazine and countless green beauty blogs. And she’s only been in business for a little over a year! Her top tips for DIY PR pitching and advice is here in this video!
Oui Shave’s website: http://www.ouishave.com
Oui Shave on Instagram: http://www.instagram.com/ouishave
Karen and I’s favorite, FREE email search tool: Rapportive
I hope this Master Class is helpful to you! Let me know what you thought about it by leaving a comment. And as always, if you know someone that would gain a lot from watching this, please share!
Have a gorgeous rest of the week!