In this extra special master class we are completely pulling the curtain back on a ‘can’t ignore’, fast growing marketing tool- the beauty subscription box. Forbes magazine says this:
“For manufacturers, sample boxes away to give targeted consumers a taste, feel for, or experience with products they otherwise would probably not make the effort to get to know. There’s also far less competitive clutter in a sample box than visiting that product category section at retail, so the sampled brands have a much longer time for consumers to evaluate the selling messages on their packages.”
What an incredible way to be able to cut through the noise and get your product straight into the hands of hundreds (even hundreds of thousands) of potential customers and influencers! But how do you make the most of this opportunity? We sat down to chat with the brilliant Madeline Alcott, Co-Founder & CEO of Petit Vour, a leader in the conscious beauty box arena. What she shares with us in this video is absolute GOLD.
· The things that make a brand successful in a beauty box
· What questions you MUST ask during negotiation
· Red flags to look out for
· And more insider tips!
Connect with Madeline and visit Petit Vour’s website here
Follow Petit Vour on social media-
I hope this Master Class is helpful to you! Let me know what you thought about it by leaving a comment below. And as always, if you know someone that would love to watch this, please share!
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