Mastering A Male Client Base

You’ve probably heard the saying, “the riches are in the niches.”  Rather than doing a blanketed product approach and catering to multiple customers through many line extensions, more and more, we’re seeing companies locking down and specializing in one piece of the market. The market segment that is literally simmering and about to go into a rolling boil? Men’s Grooming.  Male-specific personal care is booming worldwide (expected to reach $60.7Billion by 2020).  Market insiders already see the uptrend. Retailers are eager to offer tailored, all-natural, non-toxic solutions to their male clientele. And guys would rather not resort to stealing their girlfriend’s beauty products. So let me tell you, the door is about to swing wide open!

There is no better time to launch or be a 100% natural Men’s brand. But how do you ensure your product line is a home run and your marketing doesn’t fall flat?  Whether you are in the concept phase, have already started your brand or are about to roll out a men’s line extension, this month’s Master Class is a must watch. Experienced in the Art of Manhandling and owner of We Do Men Spa, Stacey Grondahl (aka Boss Lady Stace) tells all. In this candid interview, Stacey holds nothing back about what’ll make men do a double take – of your product, that is!

In this class, you will learn:

  • How humor can be your golden ticket
  • Packaging secrets that will make them go WOW
  • Why strong product education will win you fans
  • How being assertive yourself, as a founder, makes all the difference
  • And more.


I’m so happy I could bring this Master Class to you today! I truly hope you enjoy it and that it’s helpful. And as always, if you know someone that would love to watch this, please share!

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P.S. Do you have a topic or question you’d like one of our Master Classes or live trainings to answer? Hit ‘reply’ to this email, send us your question and we’ll absolutely address it in a future class or training! Of course, we’ll always keep you identity confidential.

Mia Bell