Beauty Independent on Unisex Fragrances

Beauty Independent asks “Will Fragrance Be The First Non-Gendered Beauty Category? “When Berger launched her natural fine fragrance brand in 2013, Pour le Monde, she returned to Eau Sauvage as an inspiration for the eau de parfum Empower, but she didn’t replicate its male positioning and in unisex fashion invited both women and men to try her version of the scent that captivated her long ago. “It’s not about gender,” she reasons. “There are so many notes that cross over between men and women.””