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Insider Tips to Optimize a Skin Care Brand’s Manufacturing Experience

Change. Interestingly enough, it’s the one constant thing we can count on in business. What if that change requires an up level in production? Maybe you need to trade in small batch for high quantity manufacture? Honestly, the thought of scaling production 2x or even 3x (wowza) can intimidate anyone, no matter how seasoned they are in business.

So, where does one even start? How do you select the best manufacturer or lab? What things need to be figured out before starting the process? How much time and money is it going to take? If my email today finds you facing a fork in the road, you will love this month’s master class.

We are joined by Melinda Wochner of Covalence Labs who brings us 20+ years of experience in private label and custom manufacturing. Melinda has guided hundreds of independent, natural beauty and wellness brands through critical periods of expansion. She’s passionate about sharing her insider knowledge so brands feel confident and have the best, most effortless scale up possible. You’ll feel like a pro!

Prepare to take massive notes. In this class you will learn:

  • How to find manufacturers that will meet your exact needs.
  • Why your brand vision and distribution strategy will determine everything.
  • The key things that a manufacturer should be asking you and vise versa
  • The mistakes that can add significant expense and time.
  • Additional, surprising,  things a manufacturer can guide you on
  • And more.

I’m so happy I could bring this Master Class to you today! I truly hope you enjoy it and that it’s helpful. And as always, if you know someone that would love to watch this, please share!

Connect with Melinda and Covalence Labs:

Weekly blog posts
SKINsider emailed monthly 
Social Media: @CoValenceLabs
To receive a copy of CoValence’s free e-guide for more related information email customerservice@covalence.com

P.S. Do you have a topic or question you’d like one of our Master Classes or live trainings to answer? Email brands@mia-bell.com, send us your question and we’ll absolutely address it in a future class or training! Of course, we’ll always keep you identity confidential.

Mia Bell

CEO, MIA BELL BRANDS

 

InStyle Writes on Using a Menstrual Cup For for the First Time!

InStyle writes on using a menstrual cup or for the first time, and of course it’s a Lunette cup!

“Using a cup instead of pads or tampons is good news for the environment, as well as your body. Ever have the absolute pleasure of pulling out a dry tampon during the lighter days of your cycle? Aside from the kind of pain that makes you want to kick the back of the bathroom door, this can cause micro-abrasions on your vaginal wall, which, in some cases, could lead to Toxic Shock Syndrome. Some people choose not to use them, as tampons can alter the natural pH and balance of good bacteria to the point that it triggers an infection. That dry tampon feeling is no longer an issue with a cup, since it can be used on both heavy and light days, and neither is the threat of infection thanks to the medical-grade silicone. Menstrual cups can also help to strengthen your pelvic floor muscles, and as the Lunette team told me, could likely lead to better orgasms.”

 

 

Mastering A Male Client Base

You’ve probably heard the saying, “the riches are in the niches.”  Rather than doing a blanketed product approach and catering to multiple customers through many line extensions, more and more, we’re seeing companies locking down and specializing in one piece of the market. The market segment that is literally simmering and about to go into a rolling boil? Men’s Grooming.  Male-specific personal care is booming worldwide (expected to reach $60.7Billion by 2020).  Market insiders already see the uptrend. Retailers are eager to offer tailored, all-natural, non-toxic solutions to their male clientele. And guys would rather not resort to stealing their girlfriend’s beauty products. So let me tell you, the door is about to swing wide open!

There is no better time to launch or be a 100% natural Men’s brand. But how do you ensure your product line is a home run and your marketing doesn’t fall flat?  Whether you are in the concept phase, have already started your brand or are about to roll out a men’s line extension, this month’s Master Class is a must watch. Experienced in the Art of Manhandling and owner of We Do Men Spa, Stacey Grondahl (aka Boss Lady Stace) tells all. In this candid interview, Stacey holds nothing back about what’ll make men do a double take – of your product, that is!

In this class, you will learn:

  • How humor can be your golden ticket
  • Packaging secrets that will make them go WOW
  • Why strong product education will win you fans
  • How being assertive yourself, as a founder, makes all the difference
  • And more.

***WARNING: SOME STRONG LANGUAGE IS USED, WEAR HEADPHONES IF AROUND LITTLE ONES***

I’m so happy I could bring this Master Class to you today! I truly hope you enjoy it and that it’s helpful. And as always, if you know someone that would love to watch this, please share!

Visit We Do Men at http://wedomen.com/
Follow on Facebook https://www.facebook.com/WeDoMen/
Follow on Instagram https://www.instagram.com/wedomen/
Follow on Twitter https://twitter.com/staceygrondahl

P.S. Do you have a topic or question you’d like one of our Master Classes or live trainings to answer? Hit ‘reply’ to this email, send us your question and we’ll absolutely address it in a future class or training! Of course, we’ll always keep you identity confidential.

Mia Bell
CEO, MIA BELL BRANDS

 

Pour Le Monde Perfumes Featured as a Nontoxic Scent to Try by Rodale’s Organic Life!

Rodale’s Organic Life lists Pour Le Monde‘s Envision as a nontoxic scent to try! “The top is citrusy and uplifting (thank bergamot and lime), the base is sweet and sexy (thanks to patchouli and sandalwood); put them together and you have nuanced notes that change with the rhythms of your day. Free of parabens, phthalates and synthetic fragrance!”

How To Present Yourself To A Retailer

We are half way through 2017 and I’d love to ask you – how is business going? I’ve asked many brand founders this question and, not surprisingly, they’ve all pretty much said the same thing “we are going after MORE sales.” I’ll tell you- that’s always SMART. And if your next stage of growth depends on selling your product to more retail shops in this next half of 2017 and beyond, then this month’s Masterclass will set you up on a path to success!

How does a retail buyer like to be contacted? Is it best to walk in? Call? What’s the best way to follow up with a retailer? What should I do if the answer is no? What will be expected of me if they do carry my product? Having significant experience with wholesale, I can easily answer all of these questions for you. BUT why not get direct insight from an actual retail buyer?! We are joined this month by the amazing Terresa Clark, Senior Buyer at Blush Beauty Bar. Blush Beauty Bar is one of the largest independent retailers in the U.S. Keeping, Portland Oregon beautiful now for 13 years; they carry some of the most reputable lines in the market. Trust me; they know a GREAT product line when they see one!

So how do you impress a retailer that has possibly seen it all?

In this class, Terresa opens up about:

  • The ideal way to get in touch with a retail buyer and why
  • Research 101 – why you have to do your research to avoid disaster
  • Communicating your story and uniqueness is EVERYTHING
  • Top no-no’s (like, seriously) when approaching a retailer.
  • And how to work with retailers like a pro – no matter your size.

I’m so happy I could bring this Master Class to you today! I truly hope you enjoy it and that it’s helpful. And as always, if you know someone that would love to watch this, please share!

Visit Blush Beauty Bar
Follow Blush Beauty Bar on Facebook
Follow Blush Beauty Bar on Instagram

 

P.S. Do you have a topic or question you’d like one of our Master Classes or live trainings to answer? Email brands@mia-bell.com, send us your question and we’ll absolutely address it in a future class or training! Of course, we’ll always keep your identity confidential.

Mia Bell

CEO, MIA BELL BRANDS

Lunette + Monki Collaborate!

Lunette + Monki = because periods are cool. The exclusive pink Lunette menstrual cup will be available in select Monki stores and online. As part of this empowered collab, Monki will also be donating 5000 menstrual cups to The Cup Foundation to further their life-changing work ✌ #cuplyfe#weloveourbrands {📸: via @Monki}

Starting your Organic Skincare Brand

For this month’s Master Class we are bringing our beauty discussion back….wayyyy back to the basics. We’re talking formulations and line development. So, if you are currently dreaming of formulating your own organic skincare line or are thinking of expanding your existing beauty range – this is a class totally worth putting the mixer down for.

We are joined by THE global expert in organic beauty formulations, Lorraine Dallmeier. Lorraine is the Director of Formula Botanica, the accredited, award-winning, organic cosmetic science school.  A biologist and environmental scientist by training, Lorraine works with thousands of beauty entrepreneurs around the world to help them start and grow their artisan brands.

In this class we’ll jump into the critical formulation ‘know how’ that any college, university or Youtube video isn’t teaching you that could spell disaster for an aspiring beauty entrepreneur.  YIKES!

The class will also cover:

  • The surprises and regulations that can delay your launch to market
  • Money – why it’s critical to have a reserve for additional R&D
  • Why it’s financially smart  to start off with a “capsule” range
  • The #1 tactic to become A BIG FISH in a little pond and own your space.
  • How investing  in yourself can give your business momentum

Connect with Lorraine:

Sample a free Formula Botanica class at http://bit.ly/FB-Class
Follow Formula Botanica on Facebook at http://www.facebook.com/FormulaBotanica
Follow Formula Botanica on Instagram at http://www.instagram.com/FormulaBotanica
Join Skincare Entrepreneur Mastermind’s Facebook group at https://www.facebook.com/groups/SkincareEntrepreneurs/

I’m so happy I could bring this Master Class to you today! I truly hope you enjoy it and that it’s helpful. And as always, if you know someone that would love to watch this, please share!

P.S. Do you have a topic or question you’d like one of our Master Classes or live trainings to answer? Send a confidential note to: brands@mia-bell.com. We’ll be sure to address it in a future class or training!

Mia Bell

CEO, MIA BELL BRANDS