BLOG

Lonely Planet Features Lunette!

 

Lonely Planet features Lunette in their kit for eco-friendly travel! “Finally, a sanitary product that saves you money, is better for the planet and convenient to use – even on the road.”

Advertisements

The Ins And Outs Of Retail Intermediaries With Mia Bell

One thing is for sure – the Clean Beauty & Wellness industry is growing, fast. Our CEO, Mia Bell, shares key tips with Beauty Independent for securing a broker to best ensure your brilliant brand will be put on the road to healthy store sales. Click {HERE} to read the full article.

Beauty Independent on Unisex Fragrances

Beauty Independent asks “Will Fragrance Be The First Non-Gendered Beauty Category? “When Berger launched her natural fine fragrance brand in 2013, Pour le Monde, she returned to Eau Sauvage as an inspiration for the eau de parfum Empower, but she didn’t replicate its male positioning and in unisex fashion invited both women and men to try her version of the scent that captivated her long ago. “It’s not about gender,” she reasons. “There are so many notes that cross over between men and women.””

 

Insider Tips to Optimize a Skin Care Brand’s Manufacturing Experience

Change. Interestingly enough, it’s the one constant thing we can count on in business. What if that change requires an up level in production? Maybe you need to trade in small batch for high quantity manufacture? Honestly, the thought of scaling production 2x or even 3x (wowza) can intimidate anyone, no matter how seasoned they are in business.

So, where does one even start? How do you select the best manufacturer or lab? What things need to be figured out before starting the process? How much time and money is it going to take? If my email today finds you facing a fork in the road, you will love this month’s master class.

We are joined by Melinda Wochner of Covalence Labs who brings us 20+ years of experience in private label and custom manufacturing. Melinda has guided hundreds of independent, natural beauty and wellness brands through critical periods of expansion. She’s passionate about sharing her insider knowledge so brands feel confident and have the best, most effortless scale up possible. You’ll feel like a pro!

Prepare to take massive notes. In this class you will learn:

  • How to find manufacturers that will meet your exact needs.
  • Why your brand vision and distribution strategy will determine everything.
  • The key things that a manufacturer should be asking you and vise versa
  • The mistakes that can add significant expense and time.
  • Additional, surprising,  things a manufacturer can guide you on
  • And more.

I’m so happy I could bring this Master Class to you today! I truly hope you enjoy it and that it’s helpful. And as always, if you know someone that would love to watch this, please share!

Connect with Melinda and Covalence Labs:

Weekly blog posts
SKINsider emailed monthly 
Social Media: @CoValenceLabs
To receive a copy of CoValence’s free e-guide for more related information email customerservice@covalence.com

P.S. Do you have a topic or question you’d like one of our Master Classes or live trainings to answer? Email brands@mia-bell.com, send us your question and we’ll absolutely address it in a future class or training! Of course, we’ll always keep you identity confidential.

Mia Bell

CEO, MIA BELL BRANDS

 

InStyle Writes on Using a Menstrual Cup For for the First Time!

InStyle writes on using a menstrual cup or for the first time, and of course it’s a Lunette cup!

“Using a cup instead of pads or tampons is good news for the environment, as well as your body. Ever have the absolute pleasure of pulling out a dry tampon during the lighter days of your cycle? Aside from the kind of pain that makes you want to kick the back of the bathroom door, this can cause micro-abrasions on your vaginal wall, which, in some cases, could lead to Toxic Shock Syndrome. Some people choose not to use them, as tampons can alter the natural pH and balance of good bacteria to the point that it triggers an infection. That dry tampon feeling is no longer an issue with a cup, since it can be used on both heavy and light days, and neither is the threat of infection thanks to the medical-grade silicone. Menstrual cups can also help to strengthen your pelvic floor muscles, and as the Lunette team told me, could likely lead to better orgasms.”

 

 

Mastering A Male Client Base

You’ve probably heard the saying, “the riches are in the niches.”  Rather than doing a blanketed product approach and catering to multiple customers through many line extensions, more and more, we’re seeing companies locking down and specializing in one piece of the market. The market segment that is literally simmering and about to go into a rolling boil? Men’s Grooming.  Male-specific personal care is booming worldwide (expected to reach $60.7Billion by 2020).  Market insiders already see the uptrend. Retailers are eager to offer tailored, all-natural, non-toxic solutions to their male clientele. And guys would rather not resort to stealing their girlfriend’s beauty products. So let me tell you, the door is about to swing wide open!

There is no better time to launch or be a 100% natural Men’s brand. But how do you ensure your product line is a home run and your marketing doesn’t fall flat?  Whether you are in the concept phase, have already started your brand or are about to roll out a men’s line extension, this month’s Master Class is a must watch. Experienced in the Art of Manhandling and owner of We Do Men Spa, Stacey Grondahl (aka Boss Lady Stace) tells all. In this candid interview, Stacey holds nothing back about what’ll make men do a double take – of your product, that is!

In this class, you will learn:

  • How humor can be your golden ticket
  • Packaging secrets that will make them go WOW
  • Why strong product education will win you fans
  • How being assertive yourself, as a founder, makes all the difference
  • And more.

***WARNING: SOME STRONG LANGUAGE IS USED, WEAR HEADPHONES IF AROUND LITTLE ONES***

I’m so happy I could bring this Master Class to you today! I truly hope you enjoy it and that it’s helpful. And as always, if you know someone that would love to watch this, please share!

Visit We Do Men at http://wedomen.com/
Follow on Facebook https://www.facebook.com/WeDoMen/
Follow on Instagram https://www.instagram.com/wedomen/
Follow on Twitter https://twitter.com/staceygrondahl

P.S. Do you have a topic or question you’d like one of our Master Classes or live trainings to answer? Hit ‘reply’ to this email, send us your question and we’ll absolutely address it in a future class or training! Of course, we’ll always keep you identity confidential.

Mia Bell
CEO, MIA BELL BRANDS