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Pour Le Monde Perfumes Featured as a Nontoxic Scent to Try by Rodale’s Organic Life!

Rodale’s Organic Life lists Pour Le Monde‘s Envision as a nontoxic scent to try! “The top is citrusy and uplifting (thank bergamot and lime), the base is sweet and sexy (thanks to patchouli and sandalwood); put them together and you have nuanced notes that change with the rhythms of your day. Free of parabens, phthalates and synthetic fragrance!”

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How To Present Yourself To A Retailer

We are half way through 2017 and I’d love to ask you – how is business going? I’ve asked many brand founders this question and, not surprisingly, they’ve all pretty much said the same thing “we are going after MORE sales.” I’ll tell you- that’s always SMART. And if your next stage of growth depends on selling your product to more retail shops in this next half of 2017 and beyond, then this month’s Masterclass will set you up on a path to success!

How does a retail buyer like to be contacted? Is it best to walk in? Call? What’s the best way to follow up with a retailer? What should I do if the answer is no? What will be expected of me if they do carry my product? Having significant experience with wholesale, I can easily answer all of these questions for you. BUT why not get direct insight from an actual retail buyer?! We are joined this month by the amazing Terresa Clark, Senior Buyer at Blush Beauty Bar. Blush Beauty Bar is one of the largest independent retailers in the U.S. Keeping, Portland Oregon beautiful now for 13 years; they carry some of the most reputable lines in the market. Trust me; they know a GREAT product line when they see one!

So how do you impress a retailer that has possibly seen it all?

In this class, Terresa opens up about:

  • The ideal way to get in touch with a retail buyer and why
  • Research 101 – why you have to do your research to avoid disaster
  • Communicating your story and uniqueness is EVERYTHING
  • Top no-no’s (like, seriously) when approaching a retailer.
  • And how to work with retailers like a pro – no matter your size.

I’m so happy I could bring this Master Class to you today! I truly hope you enjoy it and that it’s helpful. And as always, if you know someone that would love to watch this, please share!

Visit Blush Beauty Bar
Follow Blush Beauty Bar on Facebook
Follow Blush Beauty Bar on Instagram

 

P.S. Do you have a topic or question you’d like one of our Master Classes or live trainings to answer? Email brands@mia-bell.com, send us your question and we’ll absolutely address it in a future class or training! Of course, we’ll always keep your identity confidential.

Mia Bell

CEO, MIA BELL BRANDS

Lunette + Monki Collaborate!

Lunette + Monki = because periods are cool. The exclusive pink Lunette menstrual cup will be available in select Monki stores and online. As part of this empowered collab, Monki will also be donating 5000 menstrual cups to The Cup Foundation to further their life-changing work ✌ #cuplyfe#weloveourbrands {📸: via @Monki}

Starting your Organic Skincare Brand

For this month’s Master Class we are bringing our beauty discussion back….wayyyy back to the basics. We’re talking formulations and line development. So, if you are currently dreaming of formulating your own organic skincare line or are thinking of expanding your existing beauty range – this is a class totally worth putting the mixer down for.

We are joined by THE global expert in organic beauty formulations, Lorraine Dallmeier. Lorraine is the Director of Formula Botanica, the accredited, award-winning, organic cosmetic science school.  A biologist and environmental scientist by training, Lorraine works with thousands of beauty entrepreneurs around the world to help them start and grow their artisan brands.

In this class we’ll jump into the critical formulation ‘know how’ that any college, university or Youtube video isn’t teaching you that could spell disaster for an aspiring beauty entrepreneur.  YIKES!

The class will also cover:

  • The surprises and regulations that can delay your launch to market
  • Money – why it’s critical to have a reserve for additional R&D
  • Why it’s financially smart  to start off with a “capsule” range
  • The #1 tactic to become A BIG FISH in a little pond and own your space.
  • How investing  in yourself can give your business momentum

Connect with Lorraine:

Sample a free Formula Botanica class at http://bit.ly/FB-Class
Follow Formula Botanica on Facebook at http://www.facebook.com/FormulaBotanica
Follow Formula Botanica on Instagram at http://www.instagram.com/FormulaBotanica
Join Skincare Entrepreneur Mastermind’s Facebook group at https://www.facebook.com/groups/SkincareEntrepreneurs/

I’m so happy I could bring this Master Class to you today! I truly hope you enjoy it and that it’s helpful. And as always, if you know someone that would love to watch this, please share!

P.S. Do you have a topic or question you’d like one of our Master Classes or live trainings to answer? Send a confidential note to: brands@mia-bell.com. We’ll be sure to address it in a future class or training!

Mia Bell

CEO, MIA BELL BRANDS

How To Build Great Relationships With Online Influencers

I often get asked, “If I’m taking my product to retailers, what can I do to get them consider it?” Besides making sure that your product is a genuine match for the stores on your list, my common response to this question is to have awareness behind your product. Marketing is fuel that can drive sales efforts. It’s the “wind” beneath your sales wings!

Traditional media & marketing is becoming a thing of the past. Having a buzzing online presence can take a brand from zero to hero faster than ever before. For this you need the right partnerships online. This month’s master class will help you feel confident about reaching out to bloggers no matter how big their following, build a genuine partnership and create results!

We dive deep into pro tactics with Nicolle MacKinnon. Nicolle is a green beauty expert and sought after content creator for non-toxic beauty brands and retailers. From top blogger to influencer guru, Nicolle tells us how a brand can create golden influencer partnerships with little to no budget!

In this class you will learn:

  • The step by step system to start & manage your influencer program
  • Best practices for building loyal relationships with blogs
  • How it is possible to renegotiate paid placements
  • Why it may not be best to only approach the “Blogger of the moment”
  • And organizational tips to ensure your chosen influencer DELIVERS

Connect with Nicolle:

http://www.instagram.com/nicollebmack/
http://www.instagram.com/ecodivabeauty/
http://www.ecodivabeauty.com/

I’m so happy I could bring this Master Class to you today! I truly hope you enjoy it and that it’s helpful.And as always, if you know someone that would love to watch this, please share! P.S. Do you have a topic or question you’d like one of our Master Classes or live trainings to answer? Send me a note: brands@mia-bell.com. We’ll be sure to address it!

Mia Bell
CEO, MIA BELL BRANDS