NEWS & BLOG

Starting your Organic Skincare Brand

For this month’s Master Class we are bringing our beauty discussion back….wayyyy back to the basics. We’re talking formulations and line development. So, if you are currently dreaming of formulating your own organic skincare line or are thinking of expanding your existing beauty range – this is a class totally worth putting the mixer down for.

We are joined by THE global expert in organic beauty formulations, Lorraine Dallmeier. Lorraine is the Director of Formula Botanica, the accredited, award-winning, organic cosmetic science school.  A biologist and environmental scientist by training, Lorraine works with thousands of beauty entrepreneurs around the world to help them start and grow their artisan brands.

In this class we’ll jump into the critical formulation ‘know how’ that any college, university or Youtube video isn’t teaching you that could spell disaster for an aspiring beauty entrepreneur.  YIKES!

The class will also cover:

  • The surprises and regulations that can delay your launch to market
  • Money – why it’s critical to have a reserve for additional R&D
  • Why it’s financially smart  to start off with a “capsule” range
  • The #1 tactic to become A BIG FISH in a little pond and own your space.
  • How investing  in yourself can give your business momentum

Connect with Lorraine:

Sample a free Formula Botanica class at http://bit.ly/FB-Class
Follow Formula Botanica on Facebook at http://www.facebook.com/FormulaBotanica
Follow Formula Botanica on Instagram at http://www.instagram.com/FormulaBotanica
Join Skincare Entrepreneur Mastermind’s Facebook group at https://www.facebook.com/groups/SkincareEntrepreneurs/

I’m so happy I could bring this Master Class to you today! I truly hope you enjoy it and that it’s helpful. And as always, if you know someone that would love to watch this, please share!

P.S. Do you have a topic or question you’d like one of our Master Classes or live trainings to answer? Send a confidential note to: brands@mia-bell.com. We’ll be sure to address it in a future class or training!

Mia Bell

CEO, MIA BELL BRANDS

How To Build Great Relationships With Online Influencers

I often get asked, “If I’m taking my product to retailers, what can I do to get them consider it?” Besides making sure that your product is a genuine match for the stores on your list, my common response to this question is to have awareness behind your product. Marketing is fuel that can drive sales efforts. It’s the “wind” beneath your sales wings!

Traditional media & marketing is becoming a thing of the past. Having a buzzing online presence can take a brand from zero to hero faster than ever before. For this you need the right partnerships online. This month’s master class will help you feel confident about reaching out to bloggers no matter how big their following, build a genuine partnership and create results!

We dive deep into pro tactics with Nicolle MacKinnon. Nicolle is a green beauty expert and sought after content creator for non-toxic beauty brands and retailers. From top blogger to influencer guru, Nicolle tells us how a brand can create golden influencer partnerships with little to no budget!

In this class you will learn:

  • The step by step system to start & manage your influencer program
  • Best practices for building loyal relationships with blogs
  • How it is possible to renegotiate paid placements
  • Why it may not be best to only approach the “Blogger of the moment”
  • And organizational tips to ensure your chosen influencer DELIVERS

Connect with Nicolle:

http://www.instagram.com/nicollebmack/
http://www.instagram.com/ecodivabeauty/
http://www.ecodivabeauty.com/

I’m so happy I could bring this Master Class to you today! I truly hope you enjoy it and that it’s helpful.And as always, if you know someone that would love to watch this, please share! P.S. Do you have a topic or question you’d like one of our Master Classes or live trainings to answer? Send me a note: brands@mia-bell.com. We’ll be sure to address it!

Mia Bell
CEO, MIA BELL BRANDS

How To Use Social Media Without Wasting Time

So, this is totally the year right? The year where you and your brand shine BRIGHT. The year where people KNOW you by name. The year where your presence is amplified! Can you feel it?

Okay, okay…you might be reading this thinking “Sure! I just have to figure out HOW to run my business, do everything and keep my life together all while spending endless hours on social media pushing out original content…..then maybe.” Despair not dear comrade. 3 deep breaths in (let’s start with 1……). If you are ready to kill it on social media this year but dread how much time it takes away from your day to day then I’ve got you covered!

Digital is our world now. And those that show their face will own the space. Making social media work for YOU is key. This is why I’m so excited to bring you the first NEW Master Class of 2017 with social media expert, Cadi Jordan of Cadi Jordan Consulting. Cadi is a powerhouse in marketing and social media strategy and has helped countless Spa, Wellness and Green Beauty brands become highly visible online.

Can we really use social media without wasting time? Yes. Cadi tells us how!

In this class you will learn:

  • A big way to reduce social media overwhelm
  • How you can start claiming your time BACK
  • Best practices for shaving time off your social media activities
  • Pro endorsed tools and software that work for any budget
  • And why dominating 1 social media platform may be enough…

Loved this special Master Class? We have more brand trainings coming up! Sign up here http://tinyurl.com/indie-class to receive our newest Master Classes as soon as they are released.

Connect with Cadi:

Website
Facebook
Instagram
Twitter

Cadi’s FREE EBook

Resources Cadi’s mentions:

Hootsuite
Tweet Deck
MeetEdgar
BundlePost
Grum

To find the video mentioned in this class on “How to Have Endless Ideas For Social Media Posts” click here.

I’m so happy I could bring this Master Class to you today! I truly hope you enjoy it and that it’s helpful. And as always, if you know someone that would love to watch this, please share!

To connect with Mia Bell Brands find us at:

Website
Instagram
Facebook

Much love,
Mia

Got a question or suggestion for me? Send a note: mia@mia-bell.com